Dec 26 2008

Unbiased Guidelines to 7 Keys To Improving Site Income

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You may have traffic arriving on your website and they are ticking over making purchases, but how else can you turn traffic into cash? Here are 7 steps that you really should be trying out. And if you are looking for more tips to get traffic to website, then don’t forget to check out the blog for more tips!

1) Profit from displaying adverts for other websites. Depending on your website, it may be suitable to carry some advertising. Maybe Google Adsense or banner adds. Google, and similar schemes, have the excellent advantage of picking adverts most likely to be clicked on according to the content of your website whereas banners, depending on their source, are likely to either be paying a fixed amount for being displayed or be an affiliate banner. With either of these you need to be look after the banners - removing those that expire and finding new ones as required. Also, for affiliate schemes, swapping between the best performing schemes.

2) Sell add on products. Look at what they have in their shopping basket and see what other customers who have chosen those items have bought with them. Doesn’t work so simply if you are using a third party’s shopping basket, but if it is coded using your own database then you can write a query to show you common choices and if you are a bit cleverer, also display the common choices either with the item or in the basket screen.

3) Sell special offers. Add small ticket price items that they might want to buy. Display them around the basket areas of the website. All you need to be selling is little add on gadgets that don’t cost that much, but if there are sufficient extra sales, that can make a tidy amount of extra profit.

4) Offer free postage. Take a look at your customers’ average basket order value and offer free postage for a small amount above that. Then watch and see if the average order value increases. The lure of a something for free could just encourage buyers to buy more. Just watch that people aren’t buying more then returning the extra (it’s happened before).

5) Offer special offer gifts for basket amounts. Again, look at the average basket order values and offer free or discounted goods when the basket total is a little more than average. If most buyers spend

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