Affiliate Managers. Interesting Information to Take Into Consideration

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Employing a manager to run affiliate systems on a retainer with bonuses is a win for product owners, a win for managers and eventually a win for affiliates. Having them contented is the only way to keep them actively selling your product or service, and in turn improving business.

Russell Brunson knows how to manage his affiliates after losing over two years of work, and 6,500 affiliates in one day when his system crashed. He wrote down what worked and what didn’t, then started again and in less then two months he was back. At present 18 months later he has an affiliate list of 30,000 and draws in a six figure sum of cash per month from his affiliates.

So successful has his been in recruiting affiliates that Russell Brunson, along with affiliate manager Stu McLaren, has developed an affiliate training program for managers. Both men believe there was a shortage of experienced managers and yet they were the principal element in an effectual affiliate marketing program.

Here is a broad look at the key three elements to be the efficient manager:

1. Affiliate Research

It is crucial that managers draw in the best sales folks to sell the products. The number of affiliates is irrelevant if they don’t sell the products each month. Stu collects up to 2500-3000 websites that could be interested in selling the product, and then he looks at which ones collect a big amount of quality traffic. This can be time consuming, but it forms the bases of the efficient marketing plan. In the end there may be 150 to 200 sites that could be quality affiliates.

“We would split them into either A affiliates and B affiliates. There is no difference between A affiliates and B affiliates except that A affiliates have more traffic or greater numbers in their e-mail lists,” he said. “Those are the folks you want to go after first for the reason that they will have the largest impact on your business in a short period of time, and have the most influence on the most amount of folks.’’

2. Recruiting Affiliates

After managers have identified which potential affiliates they want to pursue, they must pursue. Rising quality affiliates will enlarge sales. The secret here is to be pro-active and go beyond what is expected.

“It is not difficult, we just pick up the phone and call all the folks on our A list,” Stu McLaren said. “The reason that we call, was because each lazy affiliate manager out there will send an e-mail. By ringing them we are immediately separate ourselves from other affiliate systems out there. You immediately start to make a relationship.”

“Before we call we do our research; what is their web site? What are they selling? What type of folks they are drawing to their web site? Prepare promotions for them ahead of time, the more you reduce the work for them the more likely they will say ‘yes’. That is the position you want to be in.’’

3. Training affiliates

If the affiliates have a reason to sell the product then they will stay active affiliates. Other affiliate programs will generate only one program, and then expect affiliates to sell again and again each month with the same material. Russell Brunson concentrates on creating a reason for affiliates to sell each month and will concentrate on events in promotional material.

“We generate new promotions each month. My advice is start with holidays or events. Imagine if you created tools around these promotions for your affiliates. You are saving them time and work and the likelihood of them selling your product is sky high,” Stu said.

Discover a lot of useful info about how to build more web traffic!

Looking for free traffic tips? Visit us!

Visit this blog and find out a lot of useful info about make money with adsense!

If you enjoyed this post, make sure you subscribe to my RSS feed!

• Quality Traffic Generating: Essential Tips Whatever Internet business you have, the most important thing to make it profitable is to drive a lot of targeted traffic to your website. Without it your online business will not be able to survive in this enormous competition. And it is not just enough getting hits. You need to......
• New Online Business Ideas There are lots of guides posted around the Internet like site build it review that teach average Internet users how set up their own online business where they can earn enormous amounts if they stay committed. These guides present online business ideas that are easy to understand and have become......
• Find Out Important Tips About Saving Some Money With Your Business If you are new to the world of home based business then your concerns are the same as everyone’s. Your main concern probably is how you will drive traffic to your site. When you first start out you need to be careful about how you spend your money. There......
• Here's Why You Need To Use Landing Pages. Interesting Facts to Remember All the products that you want to sell on the net are ready. You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site. Your mind is now set to......
• Free Useful Info About Affiliate Marketing Program that Teaches You How to Make Money Online Hello, my name is martinact420 and I am the administrator at Great Ways to Make Money Online dot com. What do you need to know about affiliate marketing today? Anything and everything can be found at my website as I have an unbelievable amount of information about affiliate marketing and......

• 3 Reasons Online Entrepreneurs Love Affiliate Marketing The internet affiliate marketing business models is a favourite amongst on-line entrepreneurs for a lot of totally different reasons. As the age of the web continues to mature more persons are working on-line from home. Many are starting a small business within the discipline of online marketing due to the......
• Better Than A Garage Sale - Freecycle Today I made my first participation in the Freecycle program in my area and I am so glad that I did.  I signed up a while ago with my local Freecycle program.  I receive daily e-mails of items that people in my area would like to get rid of.  What is......
• Is RSS E-Mail 2.0 a Ripoff? Recently, I tested Pawan Agrawal's RSS E-mail 2.0 to see if it lived up to the hype I read on the sales page.  As you may know by now, after 20 years in the direct-marketing industry, I've experienced my share of hype and ripoffs... Following is my personal, unbiased review......
• Product Safety vs. Privacy David Horowitz authors the very popular Fight Back! website. As a consumer advocate we have something in common. He writes for the Costco Connection, a magazine that is sent to Costco members. Most of the time, his one page article is the highlight of the magazine. July's issue is no......
• Reader e-mail response about van air-conditioning I received a very thoughtful e-mail from Ben, a visitor to the blog, about the problems that our van was having with the air conditioning.  His letter is in bold:Hi,Just read your post about the AC problems your van was having.  I drove a 95 Chevy Lumina for years with......