Jun 21 2009

A Ton Of Fantastic Tips For Essential Search Engine Optimization


Search engine optimization (SEO) is a set of techniques aimed at improving the ranking of a website in search engine listings, and may be considered a subset of search engine marketing. The term SEO also refers to “search engine optimizers,” an activity of consultants who carry out optimization projects on behalf of customers’ websites. A number of commentators, and even some SEOs, break down techniques used by practitioners into categories such as “white hat SEO” (techniques usually accepted by search engines, such as building content and improving site quality), or “black hat SEO” (tricks such as cloaking and spamdexing). White hatters say that black hat techniques are an attempt to influence search rankings unfairly. Black hatters counter that all SEO is an attempt to manipulate rankings, and that the meticulous techniques one uses to rank well are irrelevant.

Search engines show different kinds of listings in the search engine results pages (SERPs), including: pay per click advertisements, paid inclusion listings, and natural search results. SEO is primarily concerned with advancing the goals of a website by improving the number and position of its natural search results for a wide variety of relevant keywords.

Early search engines

Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the initial search engines were cataloging the early Web. At first, all a webmaster needed to do was submit a site to the various engines which would run spiders, systems to “crawl” the site, and store the collected information. The default search-bracket was to scan an entire webpage for so-called related search words, so a page with many dissimilar words matched more searches, and a webpage containing a dictionary-type listing would match approximately all searches, restricted only by unique names. The search engines then sorted the data by topic, and served results based on pages they had crawled.

Organic search engines

Google was began by two PhD students at Stanford University, Sergey Brin and Larry Page, and brought a new concept to evaluating web pages. This concept, called PageRank, has been important to the Google algorithm from the start. PageRank relies a great deal on incoming links and uses the logic that each link to a page is a vote for that page’s worth. The more incoming links a page had the more “worthy” it is. The worth of each incoming link itself varies directly based on the PageRank of the page it comes from and inversely on the number of outgoing links on that page.

The relationship between SEO and the search engines

The initial mentions of Search Engine Optimization don’t appear on Usenet until 1997, a few years following the launch of the first Online search engines. The operators of search engines recognized quickly that some people from the webmaster business were making pains to rank in a good way in their search engines, and even manipulating the page rankings in search findings. In some early search engines, such as Infoseek, ranking first was as simple as grabbing the source code of the top-ranked page, placing it on your website, and submitting a URL to instantaneously index and rank that page.
Owing to the high value and targeting of search findings, there is potential for an adversarial relationship between search engines and SEOs. In 2005, an annual meeting named AirWeb was created to discuss bridging the gap and minimizing the from time to time damaging effects of forceful web content providers.
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