Promoting Your Web Site Or Internet Site Avieving First Page On Google

This is the third in a series of articles by J Keightley who is a professional life coaching specialist and ecommerce business owner of Giggleberries Mens Underwear, which examines exactly what it takes to get on to page one of Google.

So, now we know precisely where we stand with Google and where we need to be if we want search engines to draw traffic to our site, particularly if this is the primary marketing strategy for increasing your site visits.

However, how do we get on to page one and better still, how do we get in to SERP 4 or higher. There are two ways; the dearest and easy way or the cheap and difficult way. I have tried both and as a small business owner the only option for me at the time was the cheap and difficult way. However, I have come to believe that this can also be the best way, because it is the most lasting, established and permanent method.

Let me explain. There are two ways in which your website can appear in the google search results. One is as what we call a ‘sponsored link’ and this is as a result of you setting up a Google Adword Campaign and paying on a cost per click (CPC) basis for your website to emerge in the sponsored links results at the top of the google results page and down the right hand side of the google results page for particular words that you wish to be found for.

The cheaper preference is to work at getting your website listed in what are the none sponsored results in the main body of the page and what is commonly referred to as the ‘organic’ or ‘natural’ results. You don’t have to pay google for this, but it take time and hard work to accomplish this and I would advocate to most people that they need to be prepared to spend a minimum of 18 months continuous hard work on a number of strategies to get their site listed in these results. Remember, you are aiming to get to at least SERP 4 in the organic results.

Once there it takes a reasonable chunk of effort for another website to come along and knock you off of your pedestal and providing you maintain your strategies the SERP you achieve remains relatively stable.

Now, I mentioned that I regard that the organic method can be the best approach. However, a sponsored Adword campaign may be more suitable in some circumstances because it can generate a lot of what are called ‘one way back links to your site’, which is one of the main strategies for getting your site listed organically in the long run. Let me explain. If you have a website that offers a very unique product or service, so interesting that as soon as people learn about it, they will suddenly start shouting about it, it could have a viral effect whereby everyone on the internet starts posting comments and sharing the link to your site. Consequently, you can suddenly notice that you have a lot of websites linking to your site and basically saying, ‘checkout this great site I have found’. However, I would advocate that you need to be very confident in your product and believe that it would have such a profound affect that as soon as people discover it they will want to share the link to your site. It would need to be something like the formula to Coca Cola or how to turn crystals in to diamonds.

For most businesses the fact is that Adwords costs too much money in my opinion. Many companies who offer the service of setting up and managing your Google Adword campaign will sell it to you by demonstrating that they have got sites on to page one for only a small amount of money. However, often the keyword (something I will discuss later) they use to prove this are ones that there isn’t much competition for and usually your site will achieve a good SERP for this in any case with good search engine optimisation of your website or little or no internet marketing.

For example one of my keywords is ‘HOM Underwear’, companies have quoted me to set up an adwords campaign to get on to page one of google for this. Yet, if you go to google.co.uk and search for this you will learn that my site ‘giggleberries’ ranks on page one for this and all I have done is search engine optimisation and very little internet marketing for it. The keyword I really want page one for is ‘mens underwear’ and this is much harder to achieve and that is why prospective adword management consultant will not use it to prove what they can achieve for me because they know it will cost a lot of money.

If you are contemplating running an adwords campaign then only use it for your most competitive keywords, as you can achieve page one with the less competitive ones yourself for free. If you are going to use adwords for your competitive keywords then you need to be looking at a minimum of a

• How To Build Oneway Backlinks Whenever you construct a new blog/website you will need to get noticed by the search engine bots pretty quickly so that your site will be listed in the search engine. Once you get your blog/website listed in the search engines you will then start to rank for your chosen keywords.......
• 5 Common Mistakes Made By New Online Marketers You’ve just signed up for this fantastic new affiliate program. They have great products, free referral websites, training, pre-made ads for you to copy and the best compensation plan on the internet. This is the best affiliate program on the internet! Put a few ads out there and you’re on......
• Strategic make money - Your Internet Business Should Have Article (earn money):You must be reading quite a lot about how to make money online for free, best work from home jobs, make money through online marketing, etc. Many a times you must have been tempted to take your chances on these types of jobs so as to make your life......
• CPA Campaign Idea #2 - Pay Per Sale. Helpful Info to Bear in Mind Pay Per Click is a great business model to use along with CPA. In fact, if you took a poll, you would probably find that most CPA marketers tend to use PPC. That's because it is such a fast method to drive targeted prospects to your offers, and there is......
• How To Build Backlinks To Your Blog - Important Secrets If you would like to know if its possible to get paid to blog then www.makemoneyblogging-reviews.com with its top reviews including video reviews can help you decide.After you have built your blog you need to grow as many backlinks as you can. Search engines use links to find other pages......

• Our Organic SEO Process Organic search engine optimization Consists of Many Parts, Each On-page and Off-page. Website Evaluation We first want to determine in case your site has bad website positioning, or zero SEO. We consider the negatives and positives with a purpose to determine if we may help your enterprise obtain natural internet......
• Most Efficient Strategy To Get High Back Hyperlinks Via Link Creating Services linlk building packages is the procedure of growing building backlinks of your website by getting url from pertinent websites. Backlink building performs an essential part to maximizing search engine results position of websites. Through getting url while in the period of back links to have websites helps to go the......
• Nut Web Site Instantly Assured SEO or search engine marketing techniques are relating to the art of traffic generation, on earth of internet affiliate marketing there is a renowned saying inidicating that lots of targeted traffic equals money; in all likelihood that most SEOs know this is now true. Internet ventures are frequently a failure......
• Enhance Website Web Traffic Internet 2.0 Approaches It is important to obtain tons of web traffic in your site. One way you can increase site traffic web hits should be to use Web 2.0 techniques. The great part is that you could do this without charge. Web site traffic is thought as the number of hits, or......
• Does Your Google Page Rank Really Affect Your Corporate Blog? Spend a few weeks reading about search engine optimization and you’ll likely become obsessed with your Google page rank score. If you’re not familiar with this, it is a system employed by Google that determines the popularity of a site and then assigns a ranking to it. Many factors are......