Taking Control Of Your Effectiveness By Examining Your Schedule

To become more productive in your business, you must first take note of how you are currently spending the majority of your time.

It doesn’t matter how many hours a day you work. What matters is how productive you are. PRODUCTIVE means doing things that actually make you more money. It doesn’t matter how much time you spend working on your business, if you’re not doing the things that really matter, you’re just wasting your time.

You can spend hours of time visiting various sites, spying on your competitors, reading different articles or blog posts, and researching the forums to see what people have to say about specific topics related to your market, but this type of activity, in and of itself, isn’t productive.

The trick is to take the information that you have learned during this type of research and actually use it to create more income for your business. It doesn’t matter where you spend the majority of time, write down every little thing you do with your time. Include the amount of time spent on those activities, so you can begin the process of cutting unnecessary activities from your life.

Do you get caught in the “OCD Loop?”

The OCD Loop involves a phenomenon among many Internet marketers where they exhibit a form of obsessive compulsive disorder (OCD) in the way that they are obsessive about following a specific sequence of actions repeatedly throughout the day, in many cases.

What a lot of marketers will do before they take action on anything truly productive for their businesses is to start off by checking their email, where they take the time to read various emails, reply to emails, and even decide to write new emails because of something that reminded them to do so in another email.

Then, once they finish checking their email, maybe they decide to jump over to check out Google Analytics or another web stats program to see what type of traffic their sites have received, or maybe they login to their shopping cart to check out the details of any orders that may have been placed.

Once they’ve reviewed their latest conversion rates, opt-in percentages, and so on, they may surf over to their favorite discussion forums or blogs that they read on a regular basis to do some research on their target market, or even to other sites like CNN or ESPN to check out the latest news or sports scores.

Then, the amazing thing that happens after they’ve checked out all of the sites that they are accustomed to visiting, is they decide to check out their email, again, to see if they’ve received anything new that might interest them.

Maybe they reply to some of the newer emails, decide to email someone whose name they saw in their inbox, or even click on links that take them to web sites that totally cause them to lose focus from what they’re really supposed to be doing that day. When they’re finally done checking their email a second time and visiting all of the sites they found promoted within those emails, they jump back over to their stats program, again, to see how things are going with their websites.

Then, they end up back on their favorite sites, again, looking for things to capture their attention, or maybe they login to the many membership programs they belong to so they can see if anything new has been added,
and before you know it, they’re in this endless loop of jumping back and forth from all these nonproductive activities.

Although this may sound funny when you first hear this described, the truth is that you’ve probably experienced the same feeling of having spent hours in front of your computer thinking that you’re getting stuff accomplished, when in fact, you haven’t accomplished anything that’s taking you closer to reaching your goals.

If you’re really honest with yourself, you need to ask yourself how often you actually allow to fall into this OCD Loop, and fail to stay focused on doing the things that bring money into your business. Pinpoint your tendency for falling into this trap, and start thinking of ways to snap out of it when you feel yourself getting sucked into this loop, because it can waste a lot of your time.

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