Aug 10 2009

Affiliate Marketing: Turn Your Blog Into Cash. Helpful Information to Know

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So your home business blog is doing pretty well. Hundreds or thousands of visitors flock to your site every day, dedicated readers who return nightly to absorb your profound wisdom on life, foreign policy and the human condition. They’re receiving your priceless insights into the world, and you’re not making a dime. All that hard work isn’t doing anything for you except perhaps making you feel good about enlightening the world, but come on! There’s got to be a method to also benefit financially from all your hard work.

It’s time for you to hear about affiliate marketing.

Merely put, affiliate marketing is a partnership with other websites. You put a link on your site to their site and get paid for every click, registration and sale. If you employ affiliate marketing well, you can create a high Return on Investment (ROI) with respect to the amount of time and effort invested in your home business blog. Used poorly, however, affiliate marketing can just be a waste of space on your site. Here are some recommendations on how to employ affiliate marketing as more than placeholders.

1. Make the links relevant.

Your readers come to your blog for a reason. They come to read about your exploits in the jungles of South America or your forays into the vicious world of international politics. Chances are readers in these areas aren’t going to want to go to a site selling Barney toys. Things they might be interested in are products that will save the jungles of South America or a book about an international diplomat. You don’t have to totally ex*clude the random Barney toys, since maybe some tree-huggers are into Barney, but make sure that the majority of your affiliate marketing links are related to your content. Users will be more likely to click them.

2. Imbed affiliate marketing links in your articles.

If you just discovered a great charity for saving the jungles of South America that has an affiliate marketing program, incorporate the link in the body of one of your articles. Links on the side can get lost by resized windows or ignored totally as useless advertisements. Anything within an article, however, will be read and taken into consideration, since the author of the article, whose opinion the reader respects, feels that the other site is helpful or worthwhile. The reader will be more likely to visit the link, and you’ll be more likely to get cash.

3. Change the affiliate marketing links.

This is especially principal if you have a returning user base. If your affiliate marketing links never change, persons will not go to them since they will be old news. Always be looking for new affiliate marketing opportunities that you can take advantage of. New links will add mystery and intrigue to your site. Users will be more likely to notice changes than to let the links simply fade into the background.

4. Make text of the affiliate marketing links exciting and inviting.

A good number of individuals aren’t going to click on a button that says ‘Click here.’ Other than pure curiosity, which admittedly should never be ruled out, there is no incentive for users to follow these directions. “Save the South American Jungle From Certain Slaughter” has a much more enticing ring to it, what with the alliteration and all, and is sure to get your tree hugging audience interested. Along the same lines of interesting and exciting, whenever possible incorporate some kind of picture or banner with the links. A list of blue underlined words on the left hand side of a page is tough to wade through; a banner with a forest fire draws immediate attention, and drawing attention to your links should be the aim of any affiliate marketing plan.

5. Don’t rule out unpaid opportunities.

Some affiliate marketing programs are simply an exchange of links, a ‘you link to me, I’ll link to you’ deal. While these don’t directly make you cash, they do boost traffic to your site, and increased traffic means more cash. While your marketing plan obviously can’t be using all this type, they can be helpful in boosting traffic, and through traffic, revenue.

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