How to Use a Press Release to Appear as an Authority in Your Niche

In my previous posts in the Trusted Expert series (Being a Trusted Expert with Blogs), Ive mentioned the importance of press releases and how they can help you become a trustworthy Expert. Well, today Im going to speak about them some more. Thats how vital press releases are to you and your business. If you havent been utilising them yet, you need to start. Now.

Press releases have a two-fold purpose : they give you the chance to reach your buyers immediately with news about you and your business, and theyare superb for improving your standing wit h the search engines.

The very first thing you must do is add a PR release / latest news page to your internet site. This will be where you put all the press releases after you send them out. Not only does it give your customers an opportunity to find all the latest information about your company, but it also indexes madly and the search engines love it. Just ensure that you keep updating it regularly it wont look good if the most recent news on your internet site is more than half a year old.

A large amount of folks donot send out press releases because they dont think they have anything to write about. Here are some straightforward ideas that anyone can use to base their press releases on :

• You’re targeting a new segment.
• You’re speaking at an industry related conference
• You’ve written some Trusted Expert content
• You’ve found a new use for your product

after you know what to write about, you want to get thinking about how you are going to write your press release. When press releases were only written for the conventional press, all you had to fret about was making it fascinating enough to be featured. Now you still have to try to thrill the reports outlets, but you also have to make sure that your press release resonates with your buyer personas. One of the best techniques to do this by including a special offer that appeals in particular to your personas and will force them to take action, whether thats going to your internet site, enrolling for a newsletter, or buying a product.

So, to summarize, heres what you want to do to get started using press releases to make you a trustworthy Expert :

* Add a press release / latest news page to your website.
* Come up with a list of reasons to draft a press release.
* work out what offer you are going to use to compel your buyers to do something.

In the subsequent post in the series, well go over the more technical details of aweb press release, like keyword targeting and density, improving the press release for search, and the social media release.

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