Jul 14 2009

Internet Marketing with an E-Newsletter. Helpful Points to Keep in Mind


One very widely held Internet marketing strategy is to publish and distribute an e-newsletter on a regular basis. E-newsletters are essentially emails which may contain content, graphics, links and subtle forms of advertising. In general e-newsletters should be instructive in nature and useful to the addressee but should also serve some kind of marketing purpose as well. This article will examine e-newsletters and explain how they can be used efficiently as a marketing strategy.

The first thing to consider when attempting using an e-newsletter as a marketing strategy is the distribution list for the e-newsletter. This is very critical because you want to make sure you are distributing your e-newsletter to addressee who will be interested in your products and services and will likely view the e-newsletter as worthwhile instead of viewing it as spam. Using deceptive tactics to harvest email addresses and sending out your e-newsletters blindly to a great audience is not a good marketing strategy. This strategy is not useful for a couple of reasons. Most significantly this kind of strategy does not assist you to reach your target audience. You may reach some members of your target audience by accident but are not likely to reach a large population of this intended audience.

Moreover, sending your e-newsletter unsolicited to a great audience with no interest in your products and services will likely cause your e-newsletter being viewed as spam. This can have more serious consequences than simply being a wasted effort. Specifically, recipients of your e-newsletter may block your email address or even report you to their Internet service provider as a spammer. This can have negative cost such as loss of business or even harsher penalties.

A better way to set up a distribution list for your e-newsletter is to set up a forum for interested potential customers to register to be given supplementary information from you. This could include registering with your website online and requesting to be added to your email distribution list or providing an email address and requesting extra information in some other manner. Sending your e-newsletter to recipients who have purposely requested more information is a good idea for the reason that these Internet users are already interested in your products and are likely to be thankful for the e-newsletter instead of viewing it as spam.

The content of your e-newsletter should be considered subsequently. This may consist of the actual copy contained within the e-newsletter and graphics, links and advertisements. Keeping direct advertising to a minimum is ideal but it is normal to use soft advertising techniques to promote your products or services. The copy in your e-newsletter should insightful information which will be useful to your readers. You may wish to include objective articles, product reviews or shorter articles containing practical tips. Links to your own website or to other websites which might be helpful to your target audience can also be included. These links may come in the form of direct advertisements or the links may be embedded in the copy of the e-newsletter when appropriate.

If you plan to use an e-newsletter to promote your products or services, you should think about hiring an experienced writer to design the content for your website. This will assist to ensure you are providing your readers with top quality content. Likewise if you intend to include graphics you should have a graphic designer assist you to ensure your e-newsletter looks professionally put together.

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